Cookies and your choices
Updated October 22, 2026. This disclosure describes the measurement foundation on this Tradora site. Use the button below to review or withdraw permission. After you save a choice, this page is the place to change it.
Three categories
Strictly necessary: sign-in, security, application functionality, and remembering your cookie choices. These functions remain available when you reject optional tracking.
Analytics and performance: with your permission, we assign a random browser identifier, recognize returning browsers, remember approved campaign sources, and measure page categories and interactions. If you sign in, we can associate this activity with your account on our servers. We do not send account identifiers, VINs, names, emails, phone numbers, or full page URLs as measurement event parameters to Google.
Marketing and advertising: a separate optional choice for approved advertising integrations. Your browser’s Global Privacy Control signal keeps marketing off. Accepting this category does not mean every advertising platform is enabled.
Storage used by this foundation
| Storage | Purpose | Lifetime |
|---|---|---|
| tradora_consent_v1 cookie | Necessary: category choices, version, and choice time | 180 days |
| tradora_visitor_v1 cookie | Analytics: random browser identifier | 90 days |
| tradora.measurement.session.v1 session storage | Analytics: random identifier for the current browser tab | Browser tab session |
| tradora.measurement.attribution.v1 local storage | Analytics: first and latest approved acquisition source | Touches expire after 90 days |
| tradora.acquisition.* session storage | Analytics: approved QR campaign and completion status | Browser tab session; campaign expires after 24 hours |
Tradora uses a 90-day retention period for first-party measurement events on this site. Authentication and other necessary application storage have their own operational lifetimes.
Google and other providers
When enabled on this site, Google Analytics and Google Tag Manager load only after analytics permission. Google Analytics _ga and _ga_* browser cookies are configured for a maximum of 90 days. Advertising permission remains separately controlled, and Global Privacy Control keeps marketing off. New advertising providers require a reviewed integration and an updated disclosure.
Cookie choices and browser identifiers apply to this host. Moving to another Tradora site does not automatically transfer those choices or join browser histories. In an embedded dealer tool, analytics requires cooperation and consent from the dealer’s parent page. The Tradora iframe does not create this foundation’s persistent browser identifier.
Changing your choice
Rejecting optional cookies stops new optional measurement. Turning off analytics clears this site’s analytics browser identifier and attribution storage. Turning off marketing clears supported marketing cookies. If a tracking provider has already loaded, the page refreshes to unload it. You can change these choices without signing in or deleting your account. Withdrawal does not automatically delete previously collected records.
For privacy questions or requests concerning stored information, contact info@tradora.ai.